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January 26, 2007
Mining in Northern Minnesota
I took my family on this trip to a mine near my hometown in northern Minnesota. My family has several generations of miners, including my father, who led us on the tour. It's always nice to be reminded of your roots.
This particular mine, is owned by Cleveland-Cliffs. The large spinning drums are used much like a rock tumbler. Eventually you'll get a fine dust that is made into a pellet, which is then shipped to the steel mills for processing. The size of the nuts holding the plating onto the mill are a bit larger than a softball. I always wondered if any have ever flown off the mill.
Posted by Paul at 02:45 PM
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January 25, 2007
Mexico: Behind the Plexiglass
When I think of Mexio, I remember all the Spring Break trips that I didn't get to attend. While all my friends were taking intoxicating adventures, across the boarder, I was working a full-time job in the media industry. When I came across the modified moving truck, there was a compelling urge to grab a Tecate and kick back.
Creative street marketing always catches my eye. One of the problems with campaigns that incorporate this type of rubberneck reaction, is the lack of analytics. You can survey this to death, and you will never know the effectiveness of this type of street campaign. Mexico: Beyond your Expectations, go to our website that's plastered on the truck, tell us how you found us (yet another form), and we'll have a vague static on awareness and ROI. Tease me with warm weather, bikinis, and cervezas, but don't tease me with incomplete analytics.
Posted by Paul at 04:21 PM
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